The Town Files

Rock County, Minnesota

9,621 people. The median home is worth $224,300 (typical Minnesota town: $301,800) and the median household earns $71,295.

Towns in Rock County

Towns in Rock County

TownPeopleMedian homeIncomeMedian age
Luverne4,946$208,000$64,36641.3

People and housing

Rock CountyTypical Minnesota town
Median home value$224,300$301,800
Median rent$698$991
Median household income$71,295$87,375
Median age41.242.7
Bachelor's degree or higher26.3%26.2%
Below the poverty line10.6%6.9%

Jobs and pay

3,689 jobs in 2024, average pay $53,870 a year.

Largest industries in Rock CountyManufacturing644 jobs · $52,262Health care & social assistan…593 jobs · $55,874Retail408 jobs · $31,205Finance & insurance239 jobs · $131,236Hotels & restaurants221 jobs · $13,361Wholesale trade205 jobs · $73,279
BLS QCEW 2024.
Unemployment rate in Rock County0%2%4%6%2000200420082012201620202023 1.8%
BLS LAUS via USDA ERS, annual averages.

Storms since 1996

NOAA recorded 648 storm events in Rock County from 1996 to 2026, with 5 deaths.

Storm events in Rock County by type since 1996Hail127Flood50Drought38Blizzard27High Wind36Flash Flood18Winter Storm40Excessive Heat15Winter Weather110Cold/Wind Chill18
NOAA NCEI Storm Events Database.

Federal disaster declarations

Rock County has been included in 16 FEMA declarations since 1953.

DeclaredIncidentDeclaration
June 28, 2024FloodDR-4797: Severe Storms And Flooding
August 9, 2022Severe StormDR-4666: Severe Storms, Straight-Line Winds, Tornadoes, And Flooding
April 7, 2020BiologicalDR-4531: Covid-19 Pandemic
March 13, 2020BiologicalEM-3453: Covid-19
June 12, 2019FloodDR-4442: Severe Winter Storm, Straight-Line Winds, And Flooding
September 5, 2018FloodDR-4390: Severe Storms, Tornadoes, Straight-Line Winds, And Flooding
Sources: U.S. Census Bureau ACS 2020–2024; BLS QCEW and LAUS; NOAA Storm Events; FEMA OpenFEMA (not endorsed by FEMA).