The Town Files

Appleton, Wisconsin

City in Outagamie County · population 75,644 (2020 Census) · spans 3 counties

Map: where Appleton is in WisconsinAppleton
Median home
$231,400
Household income
$80,483
Jan low / Jul high
10° / 82°
Snow a year
49 in
Tornadoes ≤10 mi since 1950
34
Median age
37.5

Appleton is a city of 75,644 people in Outagamie County, Wisconsin. The median home is worth $231,400, below the typical Wisconsin town ($256,000). It ranks more walkable than 99% of Wisconsin towns, more vibrant than 99% of Wisconsin towns, better for first-time buyers than 95% of Wisconsin towns.

How Appleton ranks

Percentile among Wisconsin towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Wisconsin towns.

Appleton lifestyle rankings vs other Wisconsin townsRetirement4th pctFamilies10th pctQuiet1st pctWalkability99th pctFirst-time buyers95th pctYoung professionals93rd pctVibrancy99th pctHip & trendy94th pctCollege town84th pctUpscale76th pctVacation homesbottomSeaside characterbottomCycling78th pctTransit94th pctDriving13th pcttypical
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in Appleton is worth $231,400, below the typical Wisconsin town ($256,000). Homes cost about 2.9 times the median household income of $80,483, which is more affordable than 68% of Wisconsin towns. Median rent is $1,030 a month. 67.1% of households own their home.

Appleton vs Outagamie County vs typical Wisconsin townAppletonOutagamie CountyTypical Wisconsin townHome value$231,400$267,300$256,000Household income$80,483$85,069$82,217Monthly rent$1,030$1,057$951
Census ACS 5-year estimates, 2020–2024. "Typical town" = median of Wisconsin towns with 500+ people.
HousingAppletonTypical Wisconsin town
Median home value$231,400$256,000
Median rent$1,030$951
Median household income$80,483$82,217
Home value ÷ income2.9×3.1×
Homeownership67.1%86.8%
Median year built19711978
Seasonal / vacation homes0.5%—

Who lives in Appleton

PeopleAppletonTypical Wisconsin town
Median age37.545.1
Age 65 and over16.6%21.0%
Under 1822.7%—
Bachelor's degree or higher38.2%23.8%
Below the poverty line8.3%7.2%
Veterans6.1%—
Born outside the U.S.7.2%—
Work from home12.6%10.9%
Average commute19.3 min24.6 min
Homes with broadband94.2%89.1%

Weather in Appleton

July highs average 81.5°F and January lows 10.0°F. About 33.1 inches of rain and melted snow fall a year, with 49.4 inches of snow (typical Wisconsin town: 45.7 in). Expect about 7 days a year at 90°F or hotter and 157 nights at or below freezing.

Appleton monthly temperatures and precipitation10°20°30°40°50°60°70°80°90°32° freezing25°10°Jan29°12°Feb41°22°Mar54°34°Apr67°46°May77°57°Jun82°61°Jul79°60°Aug72°51°Sep58°39°Oct43°28°Nov31°17°DecPrecipitation (in) · snow (in) in blue1.412.61.111.21.97.23.24.03.60.14.73.83.63.22.80.32.12.41.811.6
NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Appleton station (2.5 mi away).

Tornadoes, storms and disasters

34 tornadoes have passed within 10 miles of Appleton since 1950, compared with 15 for the typical Wisconsin town. 9 rated (E)F2 or stronger. The strongest, an F4, struck on April 27, 1984 about 4.1 miles from the town center. Tornadoes within 10 miles have caused 1 deaths and 122 injuries since 1950. The most recent was on July 27, 2026.

Tornadoes within 10 miles of Appleton by decade11950s41960s11970s31980s21990s42000s162010s32020s
NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 135 times; the largest was 4.50 inches on September 7, 2021.

Severe weather in Outagamie County since 1996

Storm events in Outagamie County since 1996 by typeHail162Flood11Drought9Tornado23Dense Fog13High Wind12Heavy Snow29Flash Flood11
NOAA Storm Events Database, Outagamie County, 1996–2026 (all event types recorded since 1996). 2 deaths recorded.

Outagamie County has been included in 12 federal disaster or emergency declarations since 1953, most often for flood, drought, tornado.

DeclaredIncidentDeclaration
October 7, 2026TornadoDR-4949: Severe Storms And Tornadoes
June 30, 2026FloodDR-4923: Severe Storms, Tornadoes, And Flooding
April 4, 2020BiologicalDR-4520: Covid-19 Pandemic
March 13, 2020BiologicalEM-3454: Covid-19
August 27, 2019FloodDR-4459: Severe Storms, Tornadoes, Straight-Line Winds, And Flooding

Jobs and pay in Outagamie County

Outagamie County had 108,592 jobs in 2024, paying an average of $61,834 a year. Unemployment was 2.6% in 2023; in Appleton itself the ACS puts it at 3.5%.

Largest industries in Outagamie CountyManufacturing20,122 jobs · $73,256Health care & social assistan…14,145 jobs · $63,280Retail11,985 jobs · $35,443Hotels & restaurants8,922 jobs · $21,266Construction8,896 jobs · $89,620Administrative & support6,996 jobs · $51,495
BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.
Unemployment rate in Outagamie County, 2000–20230%2%4%6%8%10%2000200420082012201620202023Outagamie 2.6%
Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Public schools in Appleton

38 public schools with 15,563 students, about 14.5 students per teacher.

SchoolGradesStudentsPer teacher
North High9-121,61217.9
East High9-121,32715.6
West High9-121,11814.3
Appleton Community 4KPK-PK76523.2
Huntley ElementaryPK-665014.4
Ferber ElementaryPK-659314.5
Madison Middle7-857512.8
Houdini ElementaryPK-656014.4
Einstein Middle7-855914.0
Highlands ElementaryPK-649910.4
Classical School (charter)K-849619.1
Kaleidoscope Academy (charter)6-846011.5

Towns near Appleton

Appleton questions

Is Appleton, Wisconsin a good place to retire?

On The Town Files lifestyle rankings, Appleton scores better for retirees than 4% of Wisconsin towns and quieter than 1%. 16.6% of residents are 65 or older (median age 37.5).

How much does a house cost in Appleton?

The median owner-occupied home in Appleton is valued at $231,400 (Census ACS 2020–2024), against a median household income of $80,483, so homes cost about 2.9 times income. Median rent is $1,030 a month.

What is the weather like in Appleton?

July highs average 81.5°F and January lows 10.0°F (NOAA 1991–2020 normals). It gets about 33.1 inches of precipitation a year and 49.4 inches of snow.

Does Appleton get tornadoes?

34 tornadoes have passed within 10 miles of Appleton since 1950 (NOAA Storm Events); the strongest was a F4 on April 27, 1984. The typical Wisconsin town has had 15.

How this page is made. Every number comes from public data, matched to Appleton's Census boundary (GEOID 5502375). Comparisons use the median of Wisconsin towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center. Data snapshot 2026-11-12.