The Town Files

Merrill, Wisconsin

Town in Lincoln County · population 2,881 (2020 Census)

Map: where Merrill is in WisconsinMerrill
Median home
$197,500
Household income
$81,063
Jan low / Jul high
3° / 80°
Snow a year
54 in
Tornadoes ≤10 mi since 1950
13
Median age
52.7

Merrill is a town of 2,881 people in Lincoln County, Wisconsin. The median home is worth $197,500, below the typical Wisconsin town ($256,000). It ranks better for first-time buyers than 93% of Wisconsin towns, quieter than 87% of Wisconsin towns, better for a vacation home than 72% of Wisconsin towns.

Merrill in our rankings:

How Merrill ranks

Percentile among Wisconsin towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Wisconsin towns.

Merrill lifestyle rankings vs other Wisconsin townsRetirement33rd pctFamilies28th pctQuiet87th pctWalkability21st pctFirst-time buyers93rd pctYoung professionals3rd pctVibrancy33rd pctHip & trendy32nd pctCollege town6th pctUpscale30th pctVacation homes72nd pctSeaside characterbottomCyclingbottomTransit47th pctDriving4th pcttypical
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in Merrill is worth $197,500, below the typical Wisconsin town ($256,000). Homes cost about 2.4 times the median household income of $81,063, which is more affordable than 90% of Wisconsin towns. Median rent is $909 a month. 92.6% of households own their home.

Merrill vs Lincoln County vs typical Wisconsin townMerrillLincoln CountyTypical Wisconsin townHome value$197,500$192,700$256,000Household income$81,063$68,164$82,217Monthly rent$909$755$951
Census ACS 5-year estimates, 2020–2024. "Typical town" = median of Wisconsin towns with 500+ people.
HousingMerrillTypical Wisconsin town
Median home value$197,500$256,000
Median rent$909$951
Median household income$81,063$82,217
Home value ÷ income2.4×3.1×
Homeownership92.6%86.8%
Median year built19811978
Seasonal / vacation homes4.1%—

Who lives in Merrill

PeopleMerrillTypical Wisconsin town
Median age52.745.1
Age 65 and over25.7%21.0%
Under 1816.8%—
Bachelor's degree or higher16.9%23.8%
Below the poverty line8.6%7.2%
Veterans7.1%—
Born outside the U.S.4.5%—
Work from home20.6%10.9%
Average commute22.3 min24.6 min
Homes with broadband84.2%89.1%

Weather in Merrill

July highs average 80.2°F and January lows 3.4°F. About 33.8 inches of rain and melted snow fall a year, with 54.3 inches of snow (typical Wisconsin town: 45.7 in). Expect about 5 days a year at 90°F or hotter and 182 nights at or below freezing.

Merrill monthly temperatures and precipitation0°10°20°30°40°50°60°70°80°90°32° freezing22°3°Jan27°5°Feb39°17°Mar53°30°Apr67°43°May76°53°Jun80°57°Jul78°55°Aug70°46°Sep55°35°Oct40°23°Nov27°11°DecPrecipitation (in) · snow (in) in blue1.212.41.111.61.87.22.95.53.70.14.63.84.03.93.20.92.15.01.511.6
NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Merrill station (4.7 mi away).

Tornadoes, storms and disasters

13 tornadoes have passed within 10 miles of Merrill since 1950, compared with 15 for the typical Wisconsin town. 2 rated (E)F2 or stronger. The strongest, an EF3, struck on April 10, 2011 about 1.3 miles from the town center. The most recent was on July 28, 2021.

Tornadoes within 10 miles of Merrill by decade21950s01960s21970s01980s11990s42000s22010s22020s
NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 26 times; the largest was 4.50 inches on July 16, 1997.

Severe weather in Lincoln County since 1996

Storm events in Lincoln County since 1996 by typeHail85Flood10Drought43Tornado18Dense Fog7Heavy Snow23Strong Wind13Winter Storm61
NOAA Storm Events Database, Lincoln County, 1996–2026 (all event types recorded since 1996).

Lincoln County has been included in 9 federal disaster or emergency declarations since 1953, most often for flood, drought, tornado.

DeclaredIncidentDeclaration
April 4, 2020BiologicalDR-4520: Covid-19 Pandemic
March 13, 2020BiologicalEM-3454: Covid-19
September 13, 2005HurricaneEM-3249: Hurricane Katrina Evacuation
September 10, 2002TornadoDR-1432: Severe Storms, Tornadoes And Flooding
July 2, 1993Severe StormDR-994: Severe Storms, Tornadoes & Flooding

Jobs and pay in Lincoln County

Lincoln County had 9,997 jobs in 2024, paying an average of $51,054 a year. Unemployment was 3.2% in 2023; in Merrill itself the ACS puts it at 0.9%.

Largest industries in Lincoln CountyManufacturing2,197 jobs · $62,427Retail1,245 jobs · $31,975Finance & insurance868 jobs · $78,963Health care & social assistan…867 jobs · $51,666Hotels & restaurants862 jobs · $15,981Transportation & warehousing407 jobs · $57,107
BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.
Unemployment rate in Lincoln County, 2000–20230%2%4%6%8%10%12%2000200420082012201620202023Lincoln 3.2%
Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Towns near Merrill

Merrill questions

Is Merrill, Wisconsin a good place to retire?

On The Town Files lifestyle rankings, Merrill scores better for retirees than 33% of Wisconsin towns and quieter than 87%. 25.7% of residents are 65 or older (median age 52.7).

How much does a house cost in Merrill?

The median owner-occupied home in Merrill is valued at $197,500 (Census ACS 2020–2024), against a median household income of $81,063, so homes cost about 2.4 times income. Median rent is $909 a month.

What is the weather like in Merrill?

July highs average 80.2°F and January lows 3.4°F (NOAA 1991–2020 normals). It gets about 33.8 inches of precipitation a year and 54.3 inches of snow.

Does Merrill get tornadoes?

13 tornadoes have passed within 10 miles of Merrill since 1950 (NOAA Storm Events); the strongest was an EF3 on April 10, 2011. The typical Wisconsin town has had 15.

How this page is made. Every number comes from public data, matched to Merrill's Census boundary (GEOID 5506951275). Comparisons use the median of Wisconsin towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center. Data snapshot 2026-11-13.