The Town FilesNew London, Wisconsin
City in Waupaca County · population 7,348 (2020 Census) · spans 2 counties
- Median home
- $174,800
- Household income
- $60,612
- Jan low / Jul high
- 8° / 81°
- Snow a year
- 46 in
- Tornadoes ≤10 mi since 1950
- 20
- Median age
- 36.5
New London is a city of 7,348 people in Waupaca County, Wisconsin. The median home is worth $174,800, below the typical Wisconsin town ($256,000). It ranks more walkable than 90% of Wisconsin towns, more vibrant than 89% of Wisconsin towns, hipper than 89% of Wisconsin towns.
How New London ranks
Percentile among Wisconsin towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Wisconsin towns.
Homes and cost of living
The median home in New London is worth $174,800, below the typical Wisconsin town ($256,000). Homes cost about 2.9 times the median household income of $60,612, which is more affordable than 68% of Wisconsin towns. Median rent is $837 a month. 52.0% of households own their home.
| Housing | New London | Typical Wisconsin town |
|---|---|---|
| Median home value | $174,800 | $256,000 |
| Median rent | $837 | $951 |
| Median household income | $60,612 | $82,217 |
| Home value ÷ income | 2.9× | 3.1× |
| Homeownership | 52.0% | 86.8% |
| Median year built | 1972 | 1978 |
| Seasonal / vacation homes | 0.0% | — |
Who lives in New London
| People | New London | Typical Wisconsin town |
|---|---|---|
| Median age | 36.5 | 45.1 |
| Age 65 and over | 16.6% | 21.0% |
| Under 18 | 23.6% | — |
| Bachelor's degree or higher | 17.3% | 23.8% |
| Below the poverty line | 21.0% | 7.2% |
| Veterans | 2.4% | — |
| Born outside the U.S. | 1.8% | — |
| Work from home | 8.6% | 10.9% |
| Average commute | 24.4 min | 24.6 min |
| Homes with broadband | 83.6% | 89.1% |
Weather in New London
July highs average 81.1°F and January lows 8.3°F. About 34.9 inches of rain and melted snow fall a year, with 45.9 inches of snow (typical Wisconsin town: 45.7 in). Expect about 6 days a year at 90°F or hotter and 163 nights at or below freezing.
Tornadoes, storms and disasters
20 tornadoes have passed within 10 miles of New London since 1950, compared with 15 for the typical Wisconsin town. 5 rated (E)F2 or stronger. The strongest, an F4, struck on September 26, 1951 about 5.5 miles from the town center and killed 6. Tornadoes within 10 miles have caused 6 deaths and 5 injuries since 1950. The most recent was on June 15, 2022.
Hail of 1 inch or larger has been reported within 10 miles 43 times; the largest was 2.50 inches on June 5, 2019.
Severe weather in Waupaca County since 1996
Waupaca County has been included in 11 federal disaster or emergency declarations since 1953, most often for flood, drought, tornado.
| Declared | Incident | Declaration |
|---|---|---|
| June 30, 2026 | Flood | DR-4923: Severe Storms, Tornadoes, And Flooding |
| April 4, 2020 | Biological | DR-4520: Covid-19 Pandemic |
| March 13, 2020 | Biological | EM-3454: Covid-19 |
| August 27, 2019 | Flood | DR-4459: Severe Storms, Tornadoes, Straight-Line Winds, And Flooding |
| September 13, 2005 | Hurricane | EM-3249: Hurricane Katrina Evacuation |
Jobs and pay in Waupaca County
Waupaca County had 18,649 jobs in 2024, paying an average of $48,246 a year. Unemployment was 3% in 2023; in New London itself the ACS puts it at 2.8%.
Public schools in New London
6 public schools with 1,931 students, about 14.4 students per teacher.
| School | Grades | Students | Per teacher |
|---|---|---|---|
| New London High | 9-12 | 685 | 15.2 |
| New London Middle | 5-8 | 563 | 14.1 |
| Parkview Elementary | PK-4 | 274 | 13.7 |
| Lincoln Elementary | PK-4 | 266 | 14.0 |
| Sugar Bush Elementary | PK-4 | 119 | 14.9 |
| Catalyst Academy (charter) | 9-12 | 24 | 12.0 |
Towns near New London
- Mukwa, WI4.3 mi · 2,830 people · home $316,700
- Hortonville, WI6.5 mi · 3,028 people · home $263,900
- Dale, WI8.6 mi · 2,869 people · home $357,400
- Ellington, WI9.4 mi · 3,174 people · home $352,000
- Center, WI14.8 mi · 3,622 people · home $354,500
- Clayton, WI15.5 mi · 4,329 people · home $409,700
- Clintonville, WI15.6 mi · 4,591 people · home $112,000
- Grand Chute, WI15.8 mi · 23,831 people · home $294,700
New London questions
Is New London, Wisconsin a good place to retire?
On The Town Files lifestyle rankings, New London scores better for retirees than 44% of Wisconsin towns and quieter than 10%. 16.6% of residents are 65 or older (median age 36.5).
How much does a house cost in New London?
The median owner-occupied home in New London is valued at $174,800 (Census ACS 2020–2024), against a median household income of $60,612, so homes cost about 2.9 times income. Median rent is $837 a month.
What is the weather like in New London?
July highs average 81.1°F and January lows 8.3°F (NOAA 1991–2020 normals). It gets about 34.9 inches of precipitation a year and 45.9 inches of snow.
Does New London get tornadoes?
20 tornadoes have passed within 10 miles of New London since 1950 (NOAA Storm Events); the strongest was a F4 on September 26, 1951. The typical Wisconsin town has had 15.
- U.S. Census Bureau, American Community Survey 5-year estimates (2020–2024)
- U.S. Census Bureau, 2020 Census and 2025 Gazetteer (2020 / 2025)
- NOAA NCEI U.S. Climate Normals (1991–2020)
- NOAA NCEI Storm Events Database (1950–2026)
- FEMA OpenFEMA Disaster Declarations (this product uses the FEMA OpenFEMA API but is not endorsed by FEMA) (1953–2026)
- NCES Common Core of Data (2023–24)
- BLS Quarterly Census of Employment and Wages; USDA ERS county unemployment (BLS LAUS) (2000–2024)
- The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025)