The Town Files

La Selva Beach, California

Community in Santa Cruz County · population 2,531 (2020 Census)

Map: where La Selva Beach is in CaliforniaLa Selva Beach
Median home
$1,325,700
Household income
$160,833
Jan low / Jul high
40° / 72°
Snow a year
0 in
Tornadoes ≤10 mi since 1950
5
Median age
47.8

La Selva Beach is a community of 2,531 people in Santa Cruz County, California. The median home is worth $1,325,700, above the typical California town ($596,900). It ranks better for young professionals than 98% of California towns, more seaside character than 97% of California towns, better for retirees than 96% of California towns.

La Selva Beach in our rankings:

How La Selva Beach ranks

Percentile among California towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of California towns.

La Selva Beach lifestyle rankings vs other California townsRetirement96th pctFamilies54th pctQuiet53rd pctWalkability42nd pctFirst-time buyersbottomYoung professionals98th pctVibrancy37th pctHip & trendy51st pctCollege town96th pctUpscale68th pctVacation homes96th pctSeaside character97th pctCyclingbottomTransit49th pctDriving42nd pcttypical
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in La Selva Beach is worth $1,325,700, above the typical California town ($596,900). Homes cost about 8.2 times the median household income of $160,833, which is more affordable than 23% of California towns. Median rent is $3,379 a month. 78.4% of households own their home.

La Selva Beach vs Santa Cruz County vs typical California townLa Selva BeachSanta Cruz CountyTypical California townHome value$1,325,700$1,027,500$596,900Household income$160,833$111,093$91,557Monthly rent$3,379$2,264$1,827
Census ACS 5-year estimates, 2020–2024. "Typical town" = median of California towns with 500+ people.
HousingLa Selva BeachTypical California town
Median home value$1,325,700$596,900
Median rent$3,379$1,827
Median household income$160,833$91,557
Home value ÷ income8.2×6.4×
Homeownership78.4%67.4%
Median year built19741977
Seasonal / vacation homes14.1%—

Who lives in La Selva Beach

PeopleLa Selva BeachTypical California town
Median age47.840.2
Age 65 and over28.8%17.7%
Under 1812.3%—
Bachelor's degree or higher62.5%27.7%
Below the poverty line9.2%10.3%
Veterans2.5%—
Born outside the U.S.4.8%—
Work from home18.5%13.4%
Average commute26.4 min27.5 min
Homes with broadband98.7%93.3%

Weather in La Selva Beach

July highs average 72.4°F and January lows 40.1°F. About 22.3 inches of rain and melted snow fall a year, with 0.0 inches of snow (typical California town: 0.0 in). Expect about 8 days a year at 90°F or hotter and 7 nights at or below freezing.

La Selva Beach monthly temperatures and precipitation30°40°50°60°70°80°32° freezing61°40°Jan62°42°Feb64°43°Mar66°45°Apr69°48°May72°50°Jun72°53°Jul73°53°Aug75°52°Sep74°48°Oct67°43°Nov61°39°DecPrecipitation (in)4.64.04.31.30.90.20.00.00.10.82.14.0
NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Watsonville Muni Ap station (3.2 mi away); snow from Watsonville Wtr Wks (4.2 mi).

Tornadoes, storms and disasters

5 tornadoes have passed within 10 miles of La Selva Beach since 1950, compared with 2 for the typical California town. The strongest, an F1, struck on December 20, 2001 about 4.3 miles from the town center. The most recent was on January 6, 2019.

Tornadoes within 10 miles of La Selva Beach by decade01950s11960s01970s11980s01990s12000s22010s02020s
NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 3 times; the largest was 1.75 inches on April 1, 1965.

Severe weather in Santa Cruz County since 1996

Storm events in Santa Cruz County since 1996 by typeHail20Flood60Dense Fog11High Surf59High Wind109Heavy Rain21Debris Flow60Flash Flood36
NOAA Storm Events Database, Santa Cruz County, 1996–2026 (all event types recorded since 1996). 56 deaths recorded.

Santa Cruz County has been included in 34 federal disaster or emergency declarations since 1953, most often for fire, flood, drought.

DeclaredIncidentDeclaration
April 13, 2024Severe StormDR-4769: Severe Winter Storms, Tornadoes, Flooding, Landslides, And Mudslides
April 3, 2023Severe StormDR-4699: Severe Winter Storms, Straight-Line Winds, Flooding, Landslides, And Mudslides
March 10, 2023FloodEM-3592: Severe Winter Storms, Flooding, Landslides, And Mudslides
January 14, 2023FloodDR-4683: Severe Winter Storms, Flooding, Landslides, And Mudslides
January 9, 2023FloodEM-3591: Severe Winter Storms, Flooding, And Mudslides

Jobs and pay in Santa Cruz County

Santa Cruz County had 104,514 jobs in 2024, paying an average of $67,622 a year. Unemployment was 5.7% in 2023; in La Selva Beach itself the ACS puts it at 2.5%.

Largest industries in Santa Cruz CountyHealth care & social assistan…16,901 jobs · $74,032Hotels & restaurants11,473 jobs · $32,457Retail10,519 jobs · $42,187Manufacturing7,903 jobs · $99,830Agriculture, forestry & fishi…7,441 jobs · $45,239Construction5,037 jobs · $73,463
BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.
Unemployment rate in Santa Cruz County, 2000–20230%4%8%12%2000200420082012201620202023Santa Cruz 5.7%
Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Public schools in La Selva Beach

1 public school with 122 students, about 8.1 students per teacher.

SchoolGradesStudentsPer teacher
Renaissance High Continuation9-121228.1

Towns near La Selva Beach

La Selva Beach questions

Is La Selva Beach, California a good place to retire?

On The Town Files lifestyle rankings, La Selva Beach scores better for retirees than 96% of California towns and quieter than 53%. 28.8% of residents are 65 or older (median age 47.8).

How much does a house cost in La Selva Beach?

The median owner-occupied home in La Selva Beach is valued at $1,325,700 (Census ACS 2020–2024), against a median household income of $160,833, so homes cost about 8.2 times income. Median rent is $3,379 a month.

What is the weather like in La Selva Beach?

July highs average 72.4°F and January lows 40.1°F (NOAA 1991–2020 normals). It gets about 22.3 inches of precipitation a year and 0.0 inches of snow.

Does La Selva Beach get tornadoes?

5 tornadoes have passed within 10 miles of La Selva Beach since 1950 (NOAA Storm Events); the strongest was a F1 on December 20, 2001. The typical California town has had 2.

How this page is made. Every number comes from public data, matched to La Selva Beach's Census boundary (GEOID 0640508). Comparisons use the median of California towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center. Data snapshot 2026-11-13.