The Town Files

Naples, Florida

City in Collier County · population 19,115 (2020 Census)

Map: where Naples is in FloridaNaples
Median home
$1,525,600
Household income
$153,182
Jan low / Jul high
56° / 91°
Snow a year
0 in
Tornadoes ≤10 mi since 1950
35
Median age
67.3

Naples is a city of 19,115 people in Collier County, Florida. The median home is worth $1,525,600, above the typical Florida town ($331,600). It ranks more upscale than 95% of Florida towns, better for a vacation home than 94% of Florida towns, better for cycling than 88% of Florida towns.

How Naples ranks

Percentile among Florida towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Florida towns.

Naples lifestyle rankings vs other Florida townsRetirement85th pctFamilies53rd pctQuiet67th pctWalkability59th pctFirst-time buyersbottomYoung professionals79th pctVibrancy82nd pctHip & trendy72nd pctCollege town39th pctUpscale95th pctVacation homes94th pctSeaside character75th pctCycling88th pctTransit65th pctDriving3rd pcttypical
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in Naples is worth $1,525,600, above the typical Florida town ($331,600). Homes cost about 10.0 times the median household income of $153,182, which is more affordable than 1% of Florida towns. Median rent is $2,305 a month. 82.1% of households own their home.

Naples vs Collier County vs typical Florida townNaplesCollier CountyTypical Florida townHome value$1,525,600$540,700$331,600Household income$153,182$90,045$71,140Monthly rent$2,305$1,862$1,569
Census ACS 5-year estimates, 2020–2024. "Typical town" = median of Florida towns with 500+ people.
HousingNaplesTypical Florida town
Median home value$1,525,600$331,600
Median rent$2,305$1,569
Median household income$153,182$71,140
Home value ÷ income10.0×4.5×
Homeownership82.1%73.5%
Median year built19831985
Seasonal / vacation homes40.8%—

Who lives in Naples

PeopleNaplesTypical Florida town
Median age67.342.8
Age 65 and over55.8%20.2%
Under 189.0%—
Bachelor's degree or higher64.3%28.8%
Below the poverty line6.5%11.3%
Veterans8.6%—
Born outside the U.S.12.7%—
Work from home37.2%13.5%
Average commute22.4 min27.5 min
Homes with broadband89.4%92.4%

Weather in Naples

July highs average 90.8°F and January lows 55.9°F. About 49.5 inches of rain and melted snow fall a year, with 0.0 inches of snow (typical Florida town: 0.0 in). Expect about 103 days a year at 90°F or hotter and 0 nights at or below freezing.

Naples monthly temperatures and precipitation50°60°70°80°90°100°75°56°Jan77°58°Feb80°61°Mar84°66°Apr88°70°May90°74°Jun91°76°Jul91°76°Aug90°75°Sep87°71°Oct81°63°Nov77°59°DecPrecipitation (in)1.71.41.92.52.87.47.88.98.63.91.41.3
NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Naples Muni Ap station (1.2 mi away).

Tornadoes, storms and disasters

35 tornadoes have passed within 10 miles of Naples since 1950, compared with 35 for the typical Florida town. 2 rated (E)F2 or stronger. The strongest, an F2, struck on November 11, 1968 about 2.4 miles from the town center. Tornadoes within 10 miles have caused 2 deaths and 23 injuries since 1950. The most recent was on August 24, 2023.

Tornadoes within 10 miles of Naples by decade01950s51960s11970s51980s111990s72000s42010s22020s
NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 10 times; the largest was 1.75 inches on July 3, 1997.

Severe weather in Collier County since 1996

Storm events in Collier County since 1996 by typeHail52Flood29Drought102Tornado43Wildfire32Lightning41Waterspout30Flash Flood12
NOAA Storm Events Database, Collier County, 1996–2026 (all event types recorded since 1996). 23 deaths recorded.

Collier County has been included in 54 federal disaster or emergency declarations since 1953, most often for fire, tornado, freezing.

DeclaredIncidentDeclaration
October 11, 2024HurricaneDR-4834: Hurricane Milton
October 7, 2024HurricaneEM-3622: Hurricane Milton
September 28, 2024HurricaneDR-4828: Hurricane Helene
September 24, 2024Tropical StormEM-3615: Tropical Storm Helene
August 10, 2024Tropical StormDR-4806: Hurricane Debby

Jobs and pay in Collier County

Collier County had 171,813 jobs in 2024, paying an average of $68,041 a year. Unemployment was 2.9% in 2023; in Naples itself the ACS puts it at 2.3%.

Largest industries in Collier CountyHealth care & social assistan…24,150 jobs · $70,288Hotels & restaurants24,099 jobs · $38,345Retail22,666 jobs · $47,306Construction20,703 jobs · $67,737Administrative & support11,563 jobs · $55,351Professional & technical serv…8,126 jobs · $111,101
BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.
Unemployment rate in Collier County, 2000–20230%2%4%6%8%10%12%2000200420082012201620202023Collier 2.9%
Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Public schools in Naples

47 public schools with 32,904 students, about 17.7 students per teacher.

SchoolGradesStudentsPer teacher
GOLDEN GATE HIGH SCHOOL9-121,88622.5
GULF COAST HIGH SCHOOL9-121,83123.2
NAPLES HIGH SCHOOL9-121,62921.7
BARRON COLLIER HIGH SCHOOL9-121,53221.9
LELY HIGH SCHOOL9-121,50722.8
MASON CLASSICAL ACADEMY (charter)K-121,48820.1
OAKRIDGE MIDDLE SCHOOL6-81,21920.3
AUBREY ROGERS HIGH SCHOOL9-121,21522.9
LAUREL OAK ELEMENTARY SCHOOLPK-51,14214.3
GOLDEN GATE MIDDLE SCHOOL6-899920.0
NAPLES CLASSICAL ACADEMY (charter)K-1292915.5
NORTH NAPLES MIDDLE SCHOOL6-888520.1

Towns near Naples

Naples questions

Is Naples, Florida a good place to retire?

On The Town Files lifestyle rankings, Naples scores better for retirees than 85% of Florida towns and quieter than 67%. 55.8% of residents are 65 or older (median age 67.3).

How much does a house cost in Naples?

The median owner-occupied home in Naples is valued at $1,525,600 (Census ACS 2020–2024), against a median household income of $153,182, so homes cost about 10.0 times income. Median rent is $2,305 a month.

What is the weather like in Naples?

July highs average 90.8°F and January lows 55.9°F (NOAA 1991–2020 normals). It gets about 49.5 inches of precipitation a year and 0.0 inches of snow.

Does Naples get tornadoes?

35 tornadoes have passed within 10 miles of Naples since 1950 (NOAA Storm Events); the strongest was a F2 on November 11, 1968. The typical Florida town has had 35.

How this page is made. Every number comes from public data, matched to Naples's Census boundary (GEOID 1247625). Comparisons use the median of Florida towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center. Data snapshot 2026-11-12.