The Town Files

Superior, Wisconsin

City in Douglas County · population 26,751 (2020 Census)

Map: where Superior is in WisconsinSuperior
Median home
$180,400
Household income
$64,216
Jan low / Jul high
6° / 76°
Snow a year
56 in
Tornadoes ≤10 mi since 1950
3
Median age
39.1

Superior is a city of 26,751 people in Douglas County, Wisconsin. The median home is worth $180,400, below the typical Wisconsin town ($256,000). It ranks more walkable than 98% of Wisconsin towns, more vibrant than 97% of Wisconsin towns, hipper than 97% of Wisconsin towns.

How Superior ranks

Percentile among Wisconsin towns with at least 500 people on The Town Files lifestyle rankings. 50 is typical for the state; 90 means better than 90% of Wisconsin towns.

Superior lifestyle rankings vs other Wisconsin townsRetirement3rd pctFamilies2nd pctQuiet3rd pctWalkability98th pctFirst-time buyers90th pctYoung professionals89th pctVibrancy97th pctHip & trendy97th pctCollege town82nd pctUpscale45th pctVacation homesbottomSeaside characterbottomCyclingbottomTransit95th pctDriving9th pcttypical
The Town Files lifestyle rankings, built from federal demographic, school, crime and housing data (2025).

Homes and cost of living

The median home in Superior is worth $180,400, below the typical Wisconsin town ($256,000). Homes cost about 2.8 times the median household income of $64,216, which is more affordable than 74% of Wisconsin towns. Median rent is $900 a month. 60.6% of households own their home.

Superior vs Douglas County vs typical Wisconsin townSuperiorDouglas CountyTypical Wisconsin townHome value$180,400$205,800$256,000Household income$64,216$75,099$82,217Monthly rent$900$909$951
Census ACS 5-year estimates, 2020–2024. "Typical town" = median of Wisconsin towns with 500+ people.
HousingSuperiorTypical Wisconsin town
Median home value$180,400$256,000
Median rent$900$951
Median household income$64,216$82,217
Home value ÷ income2.8×3.1×
Homeownership60.6%86.8%
Median year built19571978
Seasonal / vacation homes1.2%—

Who lives in Superior

PeopleSuperiorTypical Wisconsin town
Median age39.145.1
Age 65 and over17.9%21.0%
Under 1819.0%—
Bachelor's degree or higher29.1%23.8%
Below the poverty line13.3%7.2%
Veterans7.0%—
Born outside the U.S.2.4%—
Work from home8.7%10.9%
Average commute16.1 min24.6 min
Homes with broadband86.6%89.1%

Weather in Superior

July highs average 76.1°F and January lows 5.8°F. About 31.4 inches of rain and melted snow fall a year, with 56.0 inches of snow (typical Wisconsin town: 45.7 in). Expect about 3 days a year at 90°F or hotter and 161 nights at or below freezing.

Superior monthly temperatures and precipitation0°10°20°30°40°50°60°70°80°32° freezing23°6°Jan27°9°Feb36°21°Mar46°32°Apr57°41°May67°50°Jun76°58°Jul75°58°Aug67°50°Sep53°39°Oct39°26°Nov27°13°DecPrecipitation (in) · snow (in) in blue0.814.50.912.41.49.12.61.73.44.63.93.93.43.20.22.15.81.312.3
NOAA 1991–2020 climate normals: average daily high and low by month; precipitation and snowfall in inches. Temperatures from the Superior station (2.4 mi away).

Tornadoes, storms and disasters

3 tornadoes have passed within 10 miles of Superior since 1950, compared with 15 for the typical Wisconsin town. The strongest, an EF0, struck on August 9, 2012 about 3.2 miles from the town center. The most recent was on August 9, 2012.

Tornadoes within 10 miles of Superior by decade11950s01960s01970s01980s01990s02000s22010s02020s
NOAA Storm Events Database, tornado tracks (start to end point) passing within 10 miles of the town center, 1950–2026.

Hail of 1 inch or larger has been reported within 10 miles 74 times; the largest was 4.00 inches on September 8, 1958.

Severe weather in Douglas County since 1996

Storm events in Douglas County since 1996 by typeHail96Flood7Drought41Ice Storm8Lightning7Heavy Snow127Flash Flood17Winter Storm12
NOAA Storm Events Database, Douglas County, 1996–2026 (all event types recorded since 1996). 2 deaths recorded.

Douglas County has been included in 10 federal disaster or emergency declarations since 1953, most often for flood, drought, hurricane.

DeclaredIncidentDeclaration
April 4, 2020BiologicalDR-4520: Covid-19 Pandemic
March 13, 2020BiologicalEM-3454: Covid-19
August 10, 2018FloodDR-4383: Severe Storms, Straight-Line Winds, And Flooding
August 9, 2016Severe StormDR-4276: Severe Storms And Flooding
August 2, 2012Severe StormDR-4076: Severe Storms And Flooding

Jobs and pay in Douglas County

Douglas County had 16,039 jobs in 2024, paying an average of $52,809 a year. Unemployment was 4.3% in 2023; in Superior itself the ACS puts it at 3.2%.

Largest industries in Douglas CountyHotels & restaurants2,186 jobs · $18,918Retail2,088 jobs · $35,646Manufacturing1,756 jobs · $77,570Health care & social assistan…1,728 jobs · $46,109Transportation & warehousing1,414 jobs · $76,998Construction980 jobs · $82,431
BLS Quarterly Census of Employment and Wages, 2024, private-sector jobs and average annual pay.
Unemployment rate in Douglas County, 2000–20230%2%4%6%8%10%2000200420082012201620202023Douglas 4.3%
Annual average unemployment rate (BLS Local Area Unemployment Statistics via USDA ERS).

Public schools in Superior

7 public schools with 3,549 students, about 14.4 students per teacher.

SchoolGradesStudentsPer teacher
Superior High9-121,29014.0
Superior Middle6-890813.8
Northern Lights ElementaryPK-545214.1
Great Lakes ElementaryPK-535816.3
Cooper ElementaryPK-530814.0
Lake Superior ElementaryPK-514115.7
Superior Community PreschoolPK-PK9223.0

Towns near Superior

Superior questions

Is Superior, Wisconsin a good place to retire?

On The Town Files lifestyle rankings, Superior scores better for retirees than 3% of Wisconsin towns and quieter than 3%. 17.9% of residents are 65 or older (median age 39.1).

How much does a house cost in Superior?

The median owner-occupied home in Superior is valued at $180,400 (Census ACS 2020–2024), against a median household income of $64,216, so homes cost about 2.8 times income. Median rent is $900 a month.

What is the weather like in Superior?

July highs average 76.1°F and January lows 5.8°F (NOAA 1991–2020 normals). It gets about 31.4 inches of precipitation a year and 56.0 inches of snow.

Does Superior get tornadoes?

3 tornadoes have passed within 10 miles of Superior since 1950 (NOAA Storm Events); the strongest was an EF0 on August 9, 2012. The typical Wisconsin town has had 15.

How this page is made. Every number comes from public data, matched to Superior's Census boundary (GEOID 5578650). Comparisons use the median of Wisconsin towns with at least 500 people. Weather comes from the nearest NOAA normals station; storm counts use NOAA tornado tracks within 10 miles of the town center. Data snapshot 2026-11-13.